Blog

When I went to school, video games were very popular, though playing games in school was not allowed. If you brought a handheld system to school it could be confiscated, and if you were found playing games on a school computer you would get a firm warning to stop. When I went to college, this changed, with a number of clubs catering to the avid gamer. However, bigger changes are happening still as highschools have started training competitive video game teams to play in esport tournaments.

Though the announcement was delayed, Sony has revealed the PS5, and many fans are excited. This is some time after the announcement of the Xbox Series X, but with both consoles now revealed, fans must decide what platform they want to invest in playing on for the next couple years. This article will try to stay unbiased, presenting the similarities and differences between the two consoles, though I do hope that in presenting the facts that you will be able to draw your own conclusions and opinions on what console you would get.

Riot Games has made a name for themselves in the gaming community. With their debut game, League of Legends, staying strong over a decade after release, the company had helped create a community that many games yearn for. In recent years though, Riot Games has decided to breach out and do more than release updates to their popular MOBA game, and Valorant’s popularity on Twitch is showing that it is paying off. However, Riot has done more than produce games, with an incredible marketing and animation team behind them, this article will touch on a few of their projects and their impact on the company.

Due to COVID-19 many people, and businesses, have had to adapt to match the expectations of the public. With many activities being limited or shut down, such as sports, parties, or going to the park, many people have resorted to playing online games. Online gaming has changed as well though, as companies try to take advantage of the surge of new and returning gamers, and this article will highlight a variety of companies doing so.

Those who have played games for a good chunk of their lives generally have a favorite title. Some of these favorite games may be more recent titles such as Marvel’s Spider-Man, or titles which are constantly updating such as World of Warcraft. But with newer technology and fancier graphics, some of our favorite older games sometimes have trouble keeping  up with the expectations set up by modern games. Luckily we live in a time where nostalgia sells hard, an era of reboots, remakes, and rehashed Ideas.

As someone who spent their adolescence playing video games, it makes me happy to see the youth of today doing the same. Some of my earliest memories were of staying up late under the covers playing Pokémon Crystal or using the family computer to play AdventureQuest. I still play games today and I wouldn’t be surprised if I never stop, but what does surprise me are the demographics of the average gamer.

As an advertiser getting ready to start your influencer marketing campaign, your first thought is always to reach out to influencers with big subscriber counts, right? The more subscribers, the bigger the reach! But what about the results for your campaign? How much correlation is there between the subscriber count and the number of clicks or referrals they produce? If some big YouTuber has a high subscriber count, but is only pulling less than 30% of that number in views, will your conversions show profitable?

Pre-roll ads are promotional video messages that play before the content the user has selected. They usually run between 30-90 seconds after the channel introduction.

Full-dedicated video ads  are standalone sponsored advertisements that usually run between 5-15 minutes. These ads can cover first impressions, let’s play, and offers an overall, in-depth review.

A common misconception with influencer marketing is that a 5-10 minute full length, sponsored ad will perform better than a 30-90 second pre-roll integration in terms of click and view conversions. While in rare cases this may be true, studies show that a pre-roll video will not only drive more traffic to your video game, but will protect the Youtube channel’s authenticity, prevent ad oversaturation, and is the most cost-effective way to hire as many influencers for your marketing campaign. Here are 5 reasons why pre-rolls are a much better route to take for your upcoming game:

The year is 2006, you’re just getting home from school and you try to determine how fast you can complete your reading assignment so that you can explore Victoria Island, Orbis, and Ludibrium all in a single night. Your friends want to party up with you, but you don’t want to share experience with noobs. Your control key is wearing down and your desk is full of empty water bottles, yet somehow, in some weird way, you are okay with Maplestory taking over your prepubescent life.