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Preparation for the Upcoming Console War

Though the announcement was delayed, Sony has revealed the PS5, and many fans are excited. This is some time after the announcement of the Xbox Series X, but with both consoles now revealed, fans must decide what platform they want to invest in playing on for the next couple years. This article will try to stay unbiased, presenting the similarities and differences between the two consoles, though I do hope that in presenting the facts that you will be able to draw your own conclusions and opinions on what console you would get.

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Our Extra Lives in Quarantine

It has been nearly 2 months since I, among many other Californians have been ordered to shelter in place. While many, including myself, are fortunate enough to be able to work from home during this global pandemic, many around the world have had to adapt very quickly to this situation. Those who were taking classes have experienced this first hand with most schools moving to online lessons, but luckily technology has done a lot to help people during these times, which this article will discuss.

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No Rioting About Riot Games' Smart Moves

Riot Games has made a name for themselves in the gaming community. With their debut game, League of Legends, staying strong over a decade after release, the company had helped create a community that many games yearn for. In recent years though, Riot Games has decided to breach out and do more than release updates to their popular MOBA game, and Valorant’s popularity on Twitch is showing that it is paying off. However, Riot has done more than produce games, with an incredible marketing and animation team behind them, this article will touch on a few of their projects and their impact on the company.

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Amid a Crisis, Video Games are Booming

Due to COVID-19 many people, and businesses, have had to adapt to match the expectations of the public. With many activities being limited or shut down, such as sports, parties, or going to the park, many people have resorted to playing online games. Online gaming has changed as well though, as companies try to take advantage of the surge of new and returning gamers, and this article will highlight a variety of companies doing so.

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Just Chatting About Twitch, Just Not About Gaming

When most gamers hear “Twitch” they think of gaming, as the site is the biggest player in video game streaming. The site sees more than 15 million unique daily visitors and averages 3.3 million users broadcasting each month. Games such as League of Legends ends up having well over 100,000 live viewers at any given time, and peaked on Twitch last November with over 1.7 million live viewers at one time. There has been a shift in recent years as bigger IRL category streams have emerged, such as those under Just Chatting category. While Twitch markets predominantly to gamers, the category has grown, especially in the last couple months, and it is now strange to not see it as one of the top Twitch categories.

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Advertising in Games That You Won't Want to Skip

When companies try to target gamers with a product, they often end up doing so through sponsorships or by selling a product that would appeal to gamers. Most gamers are familiar with the energy drink G Fuel (short for Gamer Fuel) whether they consume it or not as it is sponsored by big gaming icons such as Dr.Disrespect or the eSports team, FaZe Clan. Other companies sprinkle sponsored content into games their audience is playing, or take Final Fantasy XV’s approach of not so stealthily serving up some of Nissin’s Cup Noodles for players to enjoy. While having a whole quest to make the perfect Cup Noodles is indeed hilarious, this article will instead focus on the companies which take an extra step past product placement.

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An Era of Reboots, Remakes, and Rehashed Ideas

Those who have played games for a good chunk of their lives generally have a favorite title. Some of these favorite games may be more recent titles such as Marvel’s Spider-Man, or titles which are constantly updating such as World of Warcraft. But with newer technology and fancier graphics, some of our favorite older games sometimes have trouble keeping  up with the expectations set up by modern games. Luckily we live in a time where nostalgia sells hard, an era of reboots, remakes, and rehashed Ideas.

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The Surprising Aver"Age" Gamer

As someone who spent their adolescence playing video games, it makes me happy to see the youth of today doing the same. Some of my earliest memories were of staying up late under the covers playing Pokémon Crystal or using the family computer to play AdventureQuest. I still play games today and I wouldn’t be surprised if I never stop, but what does surprise me are the demographics of the average gamer.

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Should You Still Consider Subscriber Count for Your Next Campaign?

As an advertiser getting ready to start your influencer marketing campaign, your first thought is always to reach out to influencers with big subscriber counts, right? The more subscribers, the bigger the reach! But what about the results for your campaign? How much correlation is there between the subscriber count and the number of clicks or referrals they produce? If some big YouTuber has a high subscriber count, but is only pulling less than 30% of that number in views, will your conversions show profitable?

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The Competition for Streaming Platforms

For around a decade now, Twitch has been the top streaming platform, being the starting point for some of today’s top streamers who have built different communities all throughout the gaming community. On Twitch, content creators are able to engage with their viewers, build friendships with other content creators, and potentially build their career.

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4 Reasons Why Pre-Roll Ads are More Effective than Full-Dedicated Videos Ads

Pre-roll ads are promotional video messages that play before the content the user has selected. They usually run between 30-90 seconds after the channel introduction.

Full-dedicated video ads  are standalone sponsored advertisements that usually run between 5-15 minutes. These ads can cover first impressions, let’s play, and offers an overall, in-depth review.

A common misconception with influencer marketing is that a 5-10 minute full length, sponsored ad will perform better than a 30-90 second pre-roll integration in terms of click and view conversions. While in rare cases this may be true, studies show that a pre-roll video will not only drive more traffic to your video game, but will protect the Youtube channel’s authenticity, prevent ad oversaturation, and is the most cost-effective way to hire as many influencers for your marketing campaign. Here are 5 reasons why pre-rolls are a much better route to take for your upcoming game:

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3 Veteran MMORPGs Keeping this Genre Alive

The year is 2006, you’re just getting home from school and you try to determine how fast you can complete your reading assignment so that you can explore Victoria Island, Orbis, and Ludibrium all in a single night. Your friends want to party up with you, but you don’t want to share experience with noobs. Your control key is wearing down and your desk is full of empty water bottles, yet somehow, in some weird way, you are okay with Maplestory taking over your prepubescent life.

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